Audience Insights
Learn about your customers to improve future events.
Demographics
View breakdown by:
- Age groups
- Location (city/region)
- Gender (where provided)
- First-time vs returning
Purchase Behaviour
Understand how customers buy:
- Average purchase time before event
- Popular ticket tiers
- Device type (mobile vs desktop)
- Peak buying times
Repeat Customers
Track customer loyalty:
- Return rate percentage
- Events attended per customer
- Lifetime value
- Favourite event types
Traffic Sources
See where customers find you:
- Direct traffic
- Social media platforms
- Search engines
- Referral partners
Using Insights
Apply data to:
- Target marketing spend
- Plan event timing
- Set appropriate pricing
- Choose better venues
Privacy
All insights are:
- Anonymised and aggregated
- GDPR compliant
- Never sold to third parties